Broken Link Building
Broken link building is another popular backlink strategy.
Websites occasionally link to resources that are later removed or relocated. Those hyperlinks lead users to error pages.
A marketer can identify such broken links and contact the website owner with a useful replacement resource.
For example:
A university page links to an outdated marketing statistics report that no longer exists.
You have recently published an updated marketing statistics resource.
You can inform the university webmaster about the broken link and suggest your page as a possible replacement.
The key is that your content must genuinely serve as a suitable substitute.
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